What evaluation criteria orient themselves in “large magnum” of literature?
Here's what you think Pierluigi Panza, sworn Prize “City of Como” authoritative cultural and signature “Corriere della Sera”. Panza considers worthy of attention the works that are not of pure entertainment, because he remains convinced that literature can and should be a tool to read the world in which we live.
Pierluigi Panza writer, journalist and university professor of Aesthetics and Art History. And 'the author and editor of numerous scientific publications including Leon Battista Alberti: philosophy and theory of art (1993) and Piranesi architect (1999). He has published several novels including The cross and the Sphinx. wicked life Giovanni Battista Piranesi, finalist at the Premio Campiello 2009 and The inventor of forgetfulness finalist “City of Como” in 2014.
So it presents on its website: “A professional journalist since 1995, Working with Corriere della Sera, where I deal with culture. Since the early nineties I carry out educational activities as Professor Adjunct at the Polytechnic and the University of Milan. I wrote essays and acts of university and scientific conference, exhibition catalogs, and I participated in trade journals kept in the most accredited libraries in the world I am author of 18 books, including four novels, an award-winning (Premio Campiello, catholic, Rieti, Cavallini), published by the major Italian publishing houses. Some have been translated abroad. I am the founder and editor of the online blog "Done artfully" on contemporary artistic aesthetic themes for the portal of the "Corriere della Sera". I carry out academic activities: Professor of “Aesthetics "at the Politecnico di Milano; Professor of "Theory and Techniques of Communication Journalism" at the University of Milan; Professor of the "Master of Communication" at IULM; Member of the Evaluation Committee of the University of Italian Switzerland. I founded a university magazine, “Ananke”, the timing of preservation of culture. I made other "Points of view. Metropolis”, a television program in competition for young film-makers on aesthetics Urban”.
Let's return to the judging criteria that parterre of the prestigious Breeders “City of Como” must put in. “Keep in mind – Panza says – that only in Italy 45% according to recent statistics of the population it claims to read at least one year lioro. So strong are very few readers, the 10-12% of the total. If we talk about books then let us realize that this is a fairly marginal phenomenon. Someone like Giulio Ferroni it even defines a 'posthumous experience'. Without being so radical, we must consider the book something that keeps your place in society, but that is no longer total experience as it was for example in the nineteenth. Today the book is to contend with very powerful means of communication, I think about the digital reality and fiction on TV. That said, the sense that literature today is to provide a symbolic transfiguration of the world. This is why I personally in my assessments in fiction and nonfiction try to avoid what could be called the “aesthetic populism”, that is, a kind of strange fascination for what is more easily digested by the public. The literature must remain an intellectual elevation process for all, we must refuse to accept uncritically the market and its logic of spreading. The meaning prince of this artistic experience itself as a critical activity towards the world and transfigure. Caution, This does not mean falling into the opposite, ie the typical lack of communication of certain experiments and avanguardie.I books should always be able to communicate, They must be written in language that conveys emotions which in turn are harbingers of an intellectual elevation. So notice to literature aimed at the trivial disclosure or to the mere pastime”.
Panza is also a art critic and recently we have read on “Courier service” its matches at the Venice Biennale.
This paradigm of evaluation is also valid in the field of art, in your opinion? “Even art is a critical activity for the world by creating objects that convey emotion. But in art it has to do with a much more invasive financial power. The literature supports the purchase of copies, is an industry with lower turnover, which gives the player the illusion of being freer. In art no, It moves with the large distortions of finance, where very powerful collectors, for example those Arab, Chinese or Russian, They can significantly affect the consent”. It completed the Turin Book Fair. What is your judgment Panza of opposition to the fledgling fair “Time of books” the Rho? “At publishing houses it has called for a major effort to participate in both events. At least for this year, Milan did not win his battle. Also because he imitated too much the Turin Motor Show, in a place like the fair, outward from cities, which it implied an allure that books virtually not know how to express. I guess we should orient to events such as “fuorisalone” Salone del Mobile, which they are also a social phenomenon for many young, a system that catalyzes downtown considerable public. But I think in the long Milan, city with great economic potential and services, can get the better of Turin”.